Coastal Pet products dog image

Coastal Pet leads Indigo to further expansion

Ohio based pet products specialist, Coastal Pet, has appointed Indigo Software to deploy Indigo WMS at its 400,000 sq ft manufacturing site.

Ohio based pet products specialist, Coastal Pet appointed Indigo Software to deploy Indigo WMS at its 400,000 sq ft manufacturing site.  A family owned, multichannel manufacturing business, Coastal Pet is the US market leader in dog collars, leads and harnesses, offering over 7,500 unique products. Coastal Pet implemented Indigo’s warehouse management software to enhance productivity levels among warehouse operatives.


Coastal Pet is well known for having highly efficient logistics operations, serving B2B trade customers including large retailers and major pet supply distributors.  Although the company does not sell its products directly to consumers, it fulfils a rapidly growing number of e-commerce orders placed through its network of distribution partners on behalf of customers.


Coastal Pet prides itself on being the industry leader in accurate and on-time delivery, achieving high accuracy levels for all shipments plus consistent, on-time delivery KPIs.  Despite running such an efficient logistics operation, the company had identified further productivity gains could be achieved by implementing a dedicated WMS system. Introducing Indigo WMS would deliver real time inventory accuracy, by eliminating time delays between inventory transactions when items were either awaiting putaway or pre-picked and awaiting dispatch. In addition, available warehouse locations could be identified automatically, avoiding the need for operatives to search for putaway space.


“We require real-time inventory accuracy at every warehouse picking location to avoid having to wait for the system to be updated and we also want to support more efficient floor delivery in the manufacturing area,” says Steve Caruso, Operations Director at Coastal Pet. “Currently, raw material replenishments are directed to multiple locations across the entire production facility and a significant amount of time can be spent delivering items when travel paths are not optimized.”


Coastal Pet’s investment in Indigo WMS has delivered significant cost savings.  As a result of reducing the number of man hours required to run the warehouse, operatives can be re-assigned to support other areas of the business, without incurring additional expense.


“Although our picking is already optimised for speed utilizing voice picking, the lack of a WMS meant that we could not process inventory transactions in real time and resulted in missing time sensitive information about whether items have actually been picked from the location. This in turn impacted our ability to accurately cycle count and improve stock auditing and replenishments,” adds Caruso.


Following a review of leading WMS technology solutions, the company selected Indigo WMS because of Indigo’s credentials in voice directed technology and extensive Infor Aurora ERP integration experience. In the future if Coastal Pet expands business operations across multiple warehouses, the investment in Indigo will ensure the company has the foundations in place to scale rapidly, with minimal disruption to service levels.


“Right from the outset we felt very confident that choosing Indigo as our WMS technology partner meant we would minimise implementation risks and maximise business continuity. The company’s consulting team quickly developed an in-depth understanding of our business and how processes could be improved using their WMS technology, plus we are very reassured by Indigo’s ERP integration capabilities, which had been proven across many reference sites,” says Dana Duff, IT Director at Coastal Pet.


“Both Coastal Pet and Indigo put in a lot of effort pre-contract, to ensure that the proposed solution will meet Coastal Pet’s operational requirements and minimise any impact to business continuity. The implemented solution include’s Indigo’s WMS and voice suites integrated with their Infor Aurora ERP solution,” says Mark Leavy, Sales Manager at Indigo Software.


“Coastal Pet operates with a high degree of agility and proactivity at every level of strategic decision making and clearly understands the important role technology must play in advancing the company’s growth strategy. Choosing Indigo WMS serves as an important endorsement of our solution and we are delighted to have the opportunity to prove the impact a dedicated WMS can have, to further improve an already well optimised and impressive logistics operation,” says Eric Carter, Solutions Architect at Indigo Software.


Read the Coastal Pet case study.


Further information about Coastal Pet is available at:

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