Puma Shoes warehouse management system

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes.


PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

A Refreshing Change

“Indigo demonstrate an empathy with their customers where projects (no matter how small) are treated as a team effort. That is a refreshing change given the nature of some software houses.”


Dave Butler, Head of IT UKIB, Puma

Photo of a woman in Puma clothing

Stock can be located instantly

To maximise efficiency, PUMA’s new distribution centre includes partial automation features integrated with Indigo WMS. An automated scanning system records all inbound items upon arrival, before they are labelled, assigned to the correct location and moved. Stock items are transported by automated conveyor to the labelling area, where a unique identifier is added to each unit, specifying the SKU, volume and putaway location.


All these processes are driven through Indigo WMS, ensuring stock can be located instantly, space utilisation is optimised and pallets of orders can be assembled more quickly. Data is captured automatically in real-time, so management has an immediate snapshot of supply chain operations at any time.


Discover more about Indigo’s warehouse management system solutions for fashion & apparel.

PUMA selects Indigo WMS for new ‘Super G’ Distribution Centre

Global sportswear company PUMA awarded Indigo Software a contract to implement Indigo WMS at the company’s new 13 acre Super G distribution centre in Glasshoughton in Yorkshire. Indigo WMS controls the entire 261,000 sq ft warehouse process.

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