One of the world’s leading designers and manufacturers of plus size lingerie, Panache Lingerie has developed an excellent reputation for fit, technical ability and quality over the past 35 years. The company now exports to over 53 countries from its 54,000 sq ft warehouse in Sheffield. Panache Lingerie has experienced significant export sales growth in recent years, particularly in central and eastern Europe, Scandinavia and Asia.
Panache Lingerie’s business has been transformed in recent years as the company implemented a complex, 4 tiered omnichannel business strategy. Traditionally Panache Lingerie has sold its products through major women’s retailers like Next, specialist lingerie boutiques and department stores, including Bravissimo, Selfridges and John Lewis, plus mail order specialists including JD Williams and Littlewoods. In addition, these outlets also sell Panache Lingerie products online, with Panache Lingerie being responsible for much of the e-commerce order fulfilment, drop-shipping directly to the customer. More recently Panache Lingerie launched its own e-commerce shop, allowing customers to buy direct and, its recent innovation, Click Fit and Collect. This latter offering provides the ultimate for customers, allowing them to combine the convenience of e-commerce with a personalised in-store service.
The implementation was planned well
“The project was excellent, being delivered with very few issues and to budget. The implementation was planned well, with all modifications factored in at the outset, so there were no surprises along the way.”
Nick Fournier, Head of Logistics, Panache Lingerie
Processing such a wide range of orders requires a warehouse management system capable of handling a high degree of flexibility and Indigo has proved an essential technology partner for Panache. Integrated with the company’s Infor ERP, Indigo WMS ensures the warehouse can run with real-time visibility of sales orders plus their status within the supply chain and achieve key customer KPIs, such as OTIF (on time in full) targets.
Indigo WMS has significantly increased Panache’s stock integrity levels. If Panache tells a customer that it has an item in stock then it definitely does, which is very good for customer satisfaction. Panache has created a really efficient warehouse operation managing over 1 million stock items and it could not have done it without a really good WMS in place. Panache has 98% stock availability, knows exactly where every piece of stock is, where it came from, its age and when it needs to re-order. Trying to do this for over 220 SKUs per file is a huge challenge and the functionality within Indigo WMS makes things very straightforward.
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Indigo WMS helps Panache Lingerie achieve omnichannel first with Click, Fit & Collect
In doing so, the company has become the first lingerie manufacturer in the UK to offer a multi-level omnichannel model and give customers the ultimate in convenience and service.download case study