One of the world’s leading designers and manufacturers of plus size lingerie, Panache Lingerie has developed an excellent reputation for fit, technical ability and quality over the past 35 years. The company now exports to over 53 countries from its 54,000 sq ft warehouse in Sheffield. Panache Lingerie has experienced significant export sales growth in recent years, particularly in central and eastern Europe, Scandinavia and Asia.

Panache Lingerie’s business has been transformed in recent years as the company implemented a complex, 4 tiered omnichannel business strategy. Traditionally Panache Lingerie has sold its products through major women’s retailers like Next, specialist lingerie boutiques and department stores, including Bravissimo, Selfridges and John Lewis, plus mail order specialists including JD Williams and Littlewoods. In addition, these outlets also sell Panache Lingerie products online, with Panache Lingerie being responsible for much of the e-commerce order fulfilment, drop-shipping directly to the customer. More recently Panache Lingerie launched its own e-commerce shop, allowing customers to buy direct and, its recent innovation, Click Fit and Collect. This latter offering provides the ultimate for customers, allowing them to combine the convenience of e-commerce with a personalised in-store service.